Deeper Digs in Rock: Rock PR with Tony Michaelides


What exactly does “Promotions” or “PR” do in the record business? We don’t know, so let’s ask a legend!

Rock N Roll Archaeologist Christian Swain sits down with U.K. PR master, Tony Michaelides to talk insider business, as well as working with some of the gods. During our lengthy conversation we bring in some big guns he had the opportunity to work with; David Bowie, Chris Blackwell, Simon Cowell, U2 and others. There is also a good deal of time talking about his growing up in Manchester, getting in the record business on a mistake, what it was like going from store to store in the early years, his jump to promotions and how the business works today compared to the golden years of rock n roll. It is our favorite thing to do, a lot of fun wrapped up in with some good old fashioned “how to”!

When you want to dig even deeper, pick up a signed copy of Tony’s book, ‘Insights from the Engine Room’, published in 2009 from Jason Media Group.

Tony is also available for in person talks. Take a look at his website to learn more: